I am a performance marketing specialist with 7 years of experience in conversion rate optimization for websites and apps.
Aktualisiert am 06.11.2024
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 06.11.2024
Verfügbar zu: 100%
davon vor Ort: 100%
Marketing
Website
Englisch Muttersprache
English
Muttersprache
German
Fortgeschritten
Swiss German
Grundkenntnisse
French
Grundkenntnisse

Einsatzorte

Einsatzorte

Zürich (+50km)
Schweiz
möglich

Projekte

Projekte

6 months
2024-06 - now

Freelancing

  • Working as a freelancer based in Zürich as a Performance Marketing Expert helping companies significantly increase their conversion rates.
Zürich
2 years 4 months
2022-02 - 2024-05

Created and led roadmapping, ideation, iterative testing

Head of Client Team
Head of Client Team
  • Led the client team for the UK and Northern Europe region of 130 clients.
  • Continued my optimization consultant role, managing my portfolio of 20 clients, realising sustained increases in conversion and revenue growth (e.g. increasing Clarins UK?s checkout conversions by +5%).
  • Hired, trained and managed 6 consultants, each with their own portfolio of clients of £1M ARR each.
  • Created and led roadmapping, ideation, iterative testing, CRO, UX principles and personalisation workshops for clients focusing on improving their onsite experiences and journeys using in-depth data analyses and insights.
  • Worked closely with technology partners like Contentsquare, Hotjar and Mixpanel and agency partners such as Conversio on mutual clients.
  • Grew the UK team as a whole and was one of the key people in achieving substantial growth for the region (+£4M revenue in 2023).
  • Collaborated closely with other teams (sales, key account managers, developers, VP team) to ensure continued success.
  • Contributed to monthly planning sessions with VPs and CEOs.
AB Tasty, London | UK & Northern Europe
10 months
2021-05 - 2022-02

Hired, trained and managed a team

Optimization Consultant (CSM) Team Lead
Optimization Consultant (CSM) Team Lead
  • Hired, trained and managed a team of 4 consultants.
  • Managed a portfolio of £3M ARR with clients including (not limited to) Jaguar & Land Rover, Eurosport, Asics, Clarins UK, Huel, Boohoo, The Foschini Group, Hotel Chocolat, L?Occitane UK and Augustinus Bader.
  • Created test campaigns for clients that delivered an additional +£1M revenue in 4 weeks (e.g. for Hobbs.com).
  • Supported clients in achieving their digital KPIs (e.g. Clarins UK reached 10 campaigns/ month, On The Beach reached 30 campaigns/ month).
  • Continued all of my previous responsibilities as an optimization consultant.
AB Tasty, London | UK & Nordics
1 year 8 months
2019-10 - 2021-05

Managed an ecommerce-focused portfolio

Optimization Consultant (CSM)
Optimization Consultant (CSM)
  • Managed an ecommerce-focused portfolio of $1M ARR of clients creating and/or consulting on their website customer journeys.
  • Established data-driven strategies, frameworks, roadmaps and prioritised plans for conversion, optimization and personalisation for enterprise clients.
  • Created insight-led experiments based on data, pain points, and KPIs that resulted in sustained growth for clients (e.g. +3% basket page access for Pets At Home).
  • Created the campaigns, QA?ed and reported on those campaigns for clients.
  • Created a full CRO experimentation and optimization roadmap for clients.
  • Worked closely with sales teams to deliver on proof of concepts.
  • Supported clients on best practices when working with the AB Tasty software.
  • Created and managed the AB Tasty onboarding and training process for new clients.
AB Tasty, London | UK & Nordics
1 year
2018-10 - 2019-09

Managed, monitored, analysed and reported on the performance of key account

Conversion Rate Optimization Analyst
Conversion Rate Optimization Analyst
  • Managed, monitored, analysed and reported on the performance of key account B2B and B2C clients in the travel, fashion, medical, gaming, home improvement, insurance industries.
  • Developed and drove strategies to create successful digital campaigns for clients, e.g. grew ROI for home improvement client from 160% to 480%.
  • Successfully optimized key conversion touchpoints with AB, multipage and multivariate testing for sales funnels, websites, landing pages, apps and ads, e.g. increased conversion rate by over 100% for an insurance client.
  • Maintained a strong relationship with clients by anticipating needs and ensuring those are met.
  • Trained new recruits in the CRO team and media buying team on testing best practices.
Siren Group AG, Zürich
1 year 1 month
2017-10 - 2018-10

Designed and created wireframes

Junior Growth Hacker
Junior Growth Hacker
  • Designed and created wireframes for new sales funnels, websites, landing pages and apps with the primary focus on increasing digital performance.
  • Analysed data and strategised for sales funnels and digital marketing campaigns including email marketing, social media and display ads.
  • Managed and created continuous and iterative AB and multivariate tests to develop and optimise sales funnels.
  • Analysed and reported on all tests for internal management and clients.
Siren Group AG, Zürich
6 months
2017-01 - 2017-06

Created multiple data-driven digital consumer experience solutions

Consulting Project Lead
Consulting Project Lead
  • Created multiple data-driven digital consumer experience solutions and concepts to increase customer base.
  • Successfully pitched research, findings and concept proposals to management.
  • Developed and maintained an open and trusting relationship with the client.
METRO CASH & CARRY, Germany
8 months
2016-01 - 2016-08

Created and managed 21 Google Ad accounts and budgets

Paid Search Manager
Paid Search Manager
  • Created and managed 21 Google Ad accounts and budgets for international clients.
  • Managed accounts that had a return on investment of over 600%.
  • Analysed, monitored strategised for both existing and new accounts.
  • Created and reported on A/B tests for all ongoing campaigns.
  • Managed a team of 5 working on PPC and SEO.
Luxury Hotels Group, London
8 months
2014-01 - 2014-08

Anticipated customer needs to ensure excellent service

Food & Beverage Intern
Food & Beverage Intern
  • Anticipated customer needs to ensure excellent service.
  • Coordinated and served for restaurant, room and banqueting for breakfast, lunch and dinner service.
  • Coordinated room service and welcome packages for VIP guests.
  • Managed and trained new interns.
Marriott?s Renaissance Hotel, Zürich.

Aus- und Weiterbildung

Aus- und Weiterbildung

  • AB Tasty Certifications
  • Google Analytics Advanced
  • GA4 Basics


2019

SAÏD BUSINESS SCHOOL, UNIVERSITY OF OXFORD

Oxford Digital Marketing: Disruptive Strategy Programme


2013 - 2017

ECOLE HOTELIERE DE LAUSANNE

Bachelor of Science in International Hospitality Management

Kompetenzen

Kompetenzen

Top-Skills

Marketing Website Englisch Muttersprache

Schwerpunkte

Conversion Rate Optimization
Experte
Performance Marketing
Experte
Digital Marketing
Experte
Project Manager
Experte

Aufgabenbereiche

A/B Testing
Experte
UX Principles and Design
Fortgeschritten
Data Analysis
Fortgeschritten
Data Analytics
Fortgeschritten
HTML
Fortgeschritten
CSS
Fortgeschritten
JavaScript
Basics

Produkte / Standards / Erfahrungen / Methoden

PROFILE

Experienced ecommerce specialist with nearly 7 years of expertise in website and app campaigns, optimization, and personalization. Proven track record of driving sustained significant improvements in conversion rates for leading global companies using data-driven insights and innovative strategies to enhance user experience and maximize revenue. Consulting for clients such as Clarins, L?Occitane, Asics, Hunter Boots and Whittard of Chelsea. 3 years experience of leading a team of optimization consultants with their own portfolios of clients worth $7 million ARR.


SKILLS

  • Conversion Rate Optimization (CRO)
  • Website & App Ecommerce Focused Digital Campaigns
  • Personalization Strategies
  • A/B Testing and Multivariate Testing
  • UX Principles and Design
  • Data-Driven Ideation and Roadmapping
  • Data Analysis and Interpretation
  • Data Analytics Tools (Google Analytics, Hotjar & Similar Tools)
  • Optimization Tools (AB Tasty, Optimizely & Similar Tools)
  • Basic HTML, CSS & JS
  • Training and Education (Clients & Colleagues)
  • Teamwork
  • Team Leadership and Management
  • Project Management and Client Relations
  • Analytical and Strategic Thinking
  • Communication and Collaboration
  • Microsoft Office & Google Suite

Branchen

Branchen

Einsatzorte

Einsatzorte

Zürich (+50km)
Schweiz
möglich

Projekte

Projekte

6 months
2024-06 - now

Freelancing

  • Working as a freelancer based in Zürich as a Performance Marketing Expert helping companies significantly increase their conversion rates.
Zürich
2 years 4 months
2022-02 - 2024-05

Created and led roadmapping, ideation, iterative testing

Head of Client Team
Head of Client Team
  • Led the client team for the UK and Northern Europe region of 130 clients.
  • Continued my optimization consultant role, managing my portfolio of 20 clients, realising sustained increases in conversion and revenue growth (e.g. increasing Clarins UK?s checkout conversions by +5%).
  • Hired, trained and managed 6 consultants, each with their own portfolio of clients of £1M ARR each.
  • Created and led roadmapping, ideation, iterative testing, CRO, UX principles and personalisation workshops for clients focusing on improving their onsite experiences and journeys using in-depth data analyses and insights.
  • Worked closely with technology partners like Contentsquare, Hotjar and Mixpanel and agency partners such as Conversio on mutual clients.
  • Grew the UK team as a whole and was one of the key people in achieving substantial growth for the region (+£4M revenue in 2023).
  • Collaborated closely with other teams (sales, key account managers, developers, VP team) to ensure continued success.
  • Contributed to monthly planning sessions with VPs and CEOs.
AB Tasty, London | UK & Northern Europe
10 months
2021-05 - 2022-02

Hired, trained and managed a team

Optimization Consultant (CSM) Team Lead
Optimization Consultant (CSM) Team Lead
  • Hired, trained and managed a team of 4 consultants.
  • Managed a portfolio of £3M ARR with clients including (not limited to) Jaguar & Land Rover, Eurosport, Asics, Clarins UK, Huel, Boohoo, The Foschini Group, Hotel Chocolat, L?Occitane UK and Augustinus Bader.
  • Created test campaigns for clients that delivered an additional +£1M revenue in 4 weeks (e.g. for Hobbs.com).
  • Supported clients in achieving their digital KPIs (e.g. Clarins UK reached 10 campaigns/ month, On The Beach reached 30 campaigns/ month).
  • Continued all of my previous responsibilities as an optimization consultant.
AB Tasty, London | UK & Nordics
1 year 8 months
2019-10 - 2021-05

Managed an ecommerce-focused portfolio

Optimization Consultant (CSM)
Optimization Consultant (CSM)
  • Managed an ecommerce-focused portfolio of $1M ARR of clients creating and/or consulting on their website customer journeys.
  • Established data-driven strategies, frameworks, roadmaps and prioritised plans for conversion, optimization and personalisation for enterprise clients.
  • Created insight-led experiments based on data, pain points, and KPIs that resulted in sustained growth for clients (e.g. +3% basket page access for Pets At Home).
  • Created the campaigns, QA?ed and reported on those campaigns for clients.
  • Created a full CRO experimentation and optimization roadmap for clients.
  • Worked closely with sales teams to deliver on proof of concepts.
  • Supported clients on best practices when working with the AB Tasty software.
  • Created and managed the AB Tasty onboarding and training process for new clients.
AB Tasty, London | UK & Nordics
1 year
2018-10 - 2019-09

Managed, monitored, analysed and reported on the performance of key account

Conversion Rate Optimization Analyst
Conversion Rate Optimization Analyst
  • Managed, monitored, analysed and reported on the performance of key account B2B and B2C clients in the travel, fashion, medical, gaming, home improvement, insurance industries.
  • Developed and drove strategies to create successful digital campaigns for clients, e.g. grew ROI for home improvement client from 160% to 480%.
  • Successfully optimized key conversion touchpoints with AB, multipage and multivariate testing for sales funnels, websites, landing pages, apps and ads, e.g. increased conversion rate by over 100% for an insurance client.
  • Maintained a strong relationship with clients by anticipating needs and ensuring those are met.
  • Trained new recruits in the CRO team and media buying team on testing best practices.
Siren Group AG, Zürich
1 year 1 month
2017-10 - 2018-10

Designed and created wireframes

Junior Growth Hacker
Junior Growth Hacker
  • Designed and created wireframes for new sales funnels, websites, landing pages and apps with the primary focus on increasing digital performance.
  • Analysed data and strategised for sales funnels and digital marketing campaigns including email marketing, social media and display ads.
  • Managed and created continuous and iterative AB and multivariate tests to develop and optimise sales funnels.
  • Analysed and reported on all tests for internal management and clients.
Siren Group AG, Zürich
6 months
2017-01 - 2017-06

Created multiple data-driven digital consumer experience solutions

Consulting Project Lead
Consulting Project Lead
  • Created multiple data-driven digital consumer experience solutions and concepts to increase customer base.
  • Successfully pitched research, findings and concept proposals to management.
  • Developed and maintained an open and trusting relationship with the client.
METRO CASH & CARRY, Germany
8 months
2016-01 - 2016-08

Created and managed 21 Google Ad accounts and budgets

Paid Search Manager
Paid Search Manager
  • Created and managed 21 Google Ad accounts and budgets for international clients.
  • Managed accounts that had a return on investment of over 600%.
  • Analysed, monitored strategised for both existing and new accounts.
  • Created and reported on A/B tests for all ongoing campaigns.
  • Managed a team of 5 working on PPC and SEO.
Luxury Hotels Group, London
8 months
2014-01 - 2014-08

Anticipated customer needs to ensure excellent service

Food & Beverage Intern
Food & Beverage Intern
  • Anticipated customer needs to ensure excellent service.
  • Coordinated and served for restaurant, room and banqueting for breakfast, lunch and dinner service.
  • Coordinated room service and welcome packages for VIP guests.
  • Managed and trained new interns.
Marriott?s Renaissance Hotel, Zürich.

Aus- und Weiterbildung

Aus- und Weiterbildung

  • AB Tasty Certifications
  • Google Analytics Advanced
  • GA4 Basics


2019

SAÏD BUSINESS SCHOOL, UNIVERSITY OF OXFORD

Oxford Digital Marketing: Disruptive Strategy Programme


2013 - 2017

ECOLE HOTELIERE DE LAUSANNE

Bachelor of Science in International Hospitality Management

Kompetenzen

Kompetenzen

Top-Skills

Marketing Website Englisch Muttersprache

Schwerpunkte

Conversion Rate Optimization
Experte
Performance Marketing
Experte
Digital Marketing
Experte
Project Manager
Experte

Aufgabenbereiche

A/B Testing
Experte
UX Principles and Design
Fortgeschritten
Data Analysis
Fortgeschritten
Data Analytics
Fortgeschritten
HTML
Fortgeschritten
CSS
Fortgeschritten
JavaScript
Basics

Produkte / Standards / Erfahrungen / Methoden

PROFILE

Experienced ecommerce specialist with nearly 7 years of expertise in website and app campaigns, optimization, and personalization. Proven track record of driving sustained significant improvements in conversion rates for leading global companies using data-driven insights and innovative strategies to enhance user experience and maximize revenue. Consulting for clients such as Clarins, L?Occitane, Asics, Hunter Boots and Whittard of Chelsea. 3 years experience of leading a team of optimization consultants with their own portfolios of clients worth $7 million ARR.


SKILLS

  • Conversion Rate Optimization (CRO)
  • Website & App Ecommerce Focused Digital Campaigns
  • Personalization Strategies
  • A/B Testing and Multivariate Testing
  • UX Principles and Design
  • Data-Driven Ideation and Roadmapping
  • Data Analysis and Interpretation
  • Data Analytics Tools (Google Analytics, Hotjar & Similar Tools)
  • Optimization Tools (AB Tasty, Optimizely & Similar Tools)
  • Basic HTML, CSS & JS
  • Training and Education (Clients & Colleagues)
  • Teamwork
  • Team Leadership and Management
  • Project Management and Client Relations
  • Analytical and Strategic Thinking
  • Communication and Collaboration
  • Microsoft Office & Google Suite

Branchen

Branchen

Vertrauen Sie auf Randstad

Im Bereich Freelancing
Im Bereich Arbeitnehmerüberlassung / Personalvermittlung

Fragen?

Rufen Sie uns an +49 89 500316-300 oder schreiben Sie uns:

Das Freelancer-Portal

Direktester geht's nicht! Ganz einfach Freelancer finden und direkt Kontakt aufnehmen.