Developed and managed joint B2C marketing campaigns
Senior Brand Manager
Senior Brand Manager
Developed and managed joint B2C marketing campaigns with top attraction partners in Europe e.g. The Vatican, Versailles & more, reaching over 16M impressions while driving awareness &consideration, in exchange for benefits valued at over ?150K
Streamlined reporting processes by implementing data dashboards, resulting in a 25% reduction in reporting time and real-time optimisation of key performance indicators (KPIs) and budgets
Cultivated strong relationships with global industry partners, suppliers, and local tourism boards, ensuring alignment on marketing strategies and objectives. Led campaigns, resulting in increased brand visibility, revenue growth, and successful future joint marketing partnership opportunities
Atlassian JIRAAsanaLooker
GetYourGuide
Berlin
7 months
2021-10 - 2022-04
Devise and implement data- driven brand strategies for the European market
Brand Manager
Brand Manager
Collaborated with the Head of Brand to devise and implement data- driven brand strategies for the European market, achieving a 265K+ increase in brand consideration over 2 quarters
Led impactful B2C campaigns across paid and organic channels, driving substantial growth in brand awareness and outperforming key competitors in Google brand keywords by 5%
Leveraged creative testing and optimisation to significantly enhance creative assets for brand awareness and recall
Cross-functional campaigns across paid and organic channels
Campaign Manager
Campaign Manager
Pioneered cross-functional campaigns across paid and organic channels, generating significant spikes in company revenue. Achieved a ROAS of 1.77 (18% higher than the goal) and generated ?340K+ in Net Revenue (83% YoY increase)
Collaborated closely with the Marketing Analytics team to spearhead the implementation of engagement metrics and customer behaviour analysis, improving campaign effectiveness in future initiatives
Drove distribution of highly relevant travel content campaigns during Covid times, increasing customer engagement (+10-15% open rate on CRM newsletters) and brand loyalty during the pandemic
GetYourGuide
Berlin
2 years 6 months
2019-05 - 2021-10
Owned social media content strategy & operations across Facebook
Senior Social Media Specialist
Senior Social Media Specialist
Owned social media content strategy & operations across Facebook, including paid media strategy for fan growth and engagement, driving 20% growth across localised pages
Orchestrated influencer initiatives through influencer outreach, relationship management, trip sponsorships, and ensuring social content created were representative and on-brand. These also fed into the social content strategy
Led the community management strategy of social channels, collaborating with the social media customer support team to drive stronger community engagement, identify social media opportunities, and conduct regular sentiment check-ins
GetYourGuide
Berlin
1 year 9 months
2017-08 - 2019-04
Developed and executed comprehensive social media strategies
Senior Social Media Specialist
Senior Social Media Specialist
Developed and executed comprehensive social media strategies, overseeing content creation, and community management for all social media channels
Led local and overseas influencer initiatives, including promotional trips and sponsorships that reached millions of people, resulting in increased brand awareness and long-term influencer relationships
Pioneered a successful micro-influencer pilot programme which evolved into long-term travel brand ambassadors
Managed a team of 5 for a summer internship programme, delivering successful, paid content projects for external brand partners
Klook
Singapore
1 year 8 months
2015-08 - 2017-03
Managed influencer marketing campaigns
Talent & Community Executive
Talent & Community Executive
Managed influencer marketing campaigns, overseeing business development, branding, media relations, and brand partnerships for 27 Singaporean influencer talents
Content creator and curator for social media channels and digital editor for local micro-blogging platform
Secured and executed brand partnerships with local small-medium businesses, tourism boards and transport brands
Nuffnang
Singapore
Aus- und Weiterbildung
Aus- und Weiterbildung
2011 - 2015:
National University of Singapore
Bachelor of Social Sciences (Hons) in Communications & New Media
Position
Position
Marketing manager, social media marketing, influencer marketing
Results-driven, multifaceted marketer with 7+ years of experience in marketing, including social media strategy, influencer marketing, and end-to-end brand campaign management
Proven track record of exceeding business objectives, driving brand awareness, and implementing successful campaigns
Skilled in data analysis, strategic planning, and stakeholder engagement
Committed to delivering impactful marketing strategies and maximising marketing ROI
Branchen
Branchen
Travel
Online Tour Agencies
Tourism
Einsatzorte
Einsatzorte
Berlin (+20km)
Deutschland, Schweiz, Österreich
möglich
Projekte
Projekte
1 year 3 months
2022-04 - 2023-06
Developed and managed joint B2C marketing campaigns
Senior Brand Manager
Senior Brand Manager
Developed and managed joint B2C marketing campaigns with top attraction partners in Europe e.g. The Vatican, Versailles & more, reaching over 16M impressions while driving awareness &consideration, in exchange for benefits valued at over ?150K
Streamlined reporting processes by implementing data dashboards, resulting in a 25% reduction in reporting time and real-time optimisation of key performance indicators (KPIs) and budgets
Cultivated strong relationships with global industry partners, suppliers, and local tourism boards, ensuring alignment on marketing strategies and objectives. Led campaigns, resulting in increased brand visibility, revenue growth, and successful future joint marketing partnership opportunities
Atlassian JIRAAsanaLooker
GetYourGuide
Berlin
7 months
2021-10 - 2022-04
Devise and implement data- driven brand strategies for the European market
Brand Manager
Brand Manager
Collaborated with the Head of Brand to devise and implement data- driven brand strategies for the European market, achieving a 265K+ increase in brand consideration over 2 quarters
Led impactful B2C campaigns across paid and organic channels, driving substantial growth in brand awareness and outperforming key competitors in Google brand keywords by 5%
Leveraged creative testing and optimisation to significantly enhance creative assets for brand awareness and recall
Cross-functional campaigns across paid and organic channels
Campaign Manager
Campaign Manager
Pioneered cross-functional campaigns across paid and organic channels, generating significant spikes in company revenue. Achieved a ROAS of 1.77 (18% higher than the goal) and generated ?340K+ in Net Revenue (83% YoY increase)
Collaborated closely with the Marketing Analytics team to spearhead the implementation of engagement metrics and customer behaviour analysis, improving campaign effectiveness in future initiatives
Drove distribution of highly relevant travel content campaigns during Covid times, increasing customer engagement (+10-15% open rate on CRM newsletters) and brand loyalty during the pandemic
GetYourGuide
Berlin
2 years 6 months
2019-05 - 2021-10
Owned social media content strategy & operations across Facebook
Senior Social Media Specialist
Senior Social Media Specialist
Owned social media content strategy & operations across Facebook, including paid media strategy for fan growth and engagement, driving 20% growth across localised pages
Orchestrated influencer initiatives through influencer outreach, relationship management, trip sponsorships, and ensuring social content created were representative and on-brand. These also fed into the social content strategy
Led the community management strategy of social channels, collaborating with the social media customer support team to drive stronger community engagement, identify social media opportunities, and conduct regular sentiment check-ins
GetYourGuide
Berlin
1 year 9 months
2017-08 - 2019-04
Developed and executed comprehensive social media strategies
Senior Social Media Specialist
Senior Social Media Specialist
Developed and executed comprehensive social media strategies, overseeing content creation, and community management for all social media channels
Led local and overseas influencer initiatives, including promotional trips and sponsorships that reached millions of people, resulting in increased brand awareness and long-term influencer relationships
Pioneered a successful micro-influencer pilot programme which evolved into long-term travel brand ambassadors
Managed a team of 5 for a summer internship programme, delivering successful, paid content projects for external brand partners
Klook
Singapore
1 year 8 months
2015-08 - 2017-03
Managed influencer marketing campaigns
Talent & Community Executive
Talent & Community Executive
Managed influencer marketing campaigns, overseeing business development, branding, media relations, and brand partnerships for 27 Singaporean influencer talents
Content creator and curator for social media channels and digital editor for local micro-blogging platform
Secured and executed brand partnerships with local small-medium businesses, tourism boards and transport brands
Nuffnang
Singapore
Aus- und Weiterbildung
Aus- und Weiterbildung
2011 - 2015:
National University of Singapore
Bachelor of Social Sciences (Hons) in Communications & New Media
Position
Position
Marketing manager, social media marketing, influencer marketing
Results-driven, multifaceted marketer with 7+ years of experience in marketing, including social media strategy, influencer marketing, and end-to-end brand campaign management
Proven track record of exceeding business objectives, driving brand awareness, and implementing successful campaigns
Skilled in data analysis, strategic planning, and stakeholder engagement
Committed to delivering impactful marketing strategies and maximising marketing ROI
Branchen
Branchen
Travel
Online Tour Agencies
Tourism
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Im Bereich Freelancing
Im Bereich Arbeitnehmerüberlassung / Personalvermittlung