Copywriting and messaging that helps organizations turn prospects into lifelong fans.
Aktualisiert am 20.11.2024
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 25.11.2024
Verfügbar zu: 100%
davon vor Ort: 100%
Copywriting
Brand messaging
Content Marketing
Content strategy
Editing
Speechwriting

Einsatzorte

Einsatzorte

Stuttgart (+500km)
Deutschland
möglich

Projekte

Projekte

Present: Creation of the core marketing stack


Role: Principal

Customer: On request


Tasks:

  • The Company delivers content marketing that helps small organizations thrive amid chaos
  • Services include: creation of the core marketing stack (brand messaging framework, site content, lead generator); brand and content strategy; and bespoke marketing content


2012 - today: Business design, brand, merchandising


Role: Co-Founder

Customer: On request


Tasks:

  • Business design, brand, merchandising, marketing, project management, art direction, writing (40+ books), and more for children?s book publishing startup


07/2021 - 12/2023: Operationalization plan


Role: CMO

Customer: On request


Tasks:

  • Strategic deliverables: brand strategy, framework, and operationalization plan; company culture strategy; overall marketing strategy, including: content strategy (blog, social media strategy, newsletter, etc.); retention strategy; and the Momo BHAG
  • Tactical deliverables: all website content; sales collateral (one-sheets, presentation decks, one-liner); investor content; explainer video; newsletter copy and production; blog copy and production; ad copy; trade-show content; selection of CRM, email-marketing, and webinar platforms; and creation of a knowledge base


01/2019 - 05/2020: Content-marketing


Role: Sr. Copywriter, Content Strategist

Customer: Gravity Payments


Tasks:

  • Content-marketing strategy and execution, brand messaging, go-to-market strategy, copywriting, and marcomm for iconic payment processing company


2013 - 2020: Develop and execute copy and content strategy


Role: Founder

Customer: On request


Tasks:

  • Develop and execute copy and content strategy for startups and growing companies, including Tech Strat, Lakeside School, and Capelli's
  • Duties include: messaging, lead generation, strategy, blogging, PR, retention campaigns, and ebook creation

02/2016 - 01/2019: Various activities


Role: Copy Director

Customer: Yesler


Tasks:

  • As copy director: Developed Yesler?s story-based approach to copywriting; created Coffeewriters blog and resource library; developed copywriter culture
  • As writer/strategist: Nurture email strategy, demand generation, brandwriting, and copy for ads, sales emails, video scripts, infographics, ebooks, blogs, social media, and more
  • Clients: Microsoft, Google, Zillow, Amazon, SAP Concur, Concentrix, and Pitney Bowes


09/2015 - 02/2016: Copywriting and content strategy


Role: Copywriter

Customer: POP


Tasks:

  • Copywriting and content strategy for clients such as Microsoft, VMware, Trident Seafoods, Target, and Starbucks

Aus- und Weiterbildung

Aus- und Weiterbildung

  • Master of Science: University of Utah
  • Bachelor of Arts: University of California, Irvine
  • Certificate: Business Administration: University of Washington

Kompetenzen

Kompetenzen

Top-Skills

Copywriting Brand messaging Content Marketing Content strategy Editing Speechwriting

Produkte / Standards / Erfahrungen / Methoden

Career highlights:
  • Founder, (Company on request)
  • Founding CMO, (Company on request)
  • Previous clients / companies include Expedia, Amazon, Google, Microsoft, Zillow, Concentrix, SAP Concur, Holland America, Gates Foundation, MSNBC.com
  • Developed copywriting brand at Yesler (a top 5 B2B agency)
  • Created the customer service voice of Expedia
  • Led content project that saved Amazon $3 million/year
  • Doubled MSNBC.com Travel-section page views in four months
  • Author of 13 published children's books


Previous Work:

Expedia Inc, Senior Writer

  • Strategy and execution for customer service website
  • Developed and executed company news policy
  • Marcomm for senior management


MSNBC.com, Writer

  • Created and executed strategy for MSNBC.com Travel section that led to a doubling of page views in 4 months
  • Created story packages, wrote and edited stories on sports, travel, entertainment, and the arts


Amazon, Customer Service Editor

  • Led content project that saved the company more than $3 million per year
  • Earned prestigious Door Desk award. Maintained customer service content for more than 40 internal business customers

Einsatzorte

Einsatzorte

Stuttgart (+500km)
Deutschland
möglich

Projekte

Projekte

Present: Creation of the core marketing stack


Role: Principal

Customer: On request


Tasks:

  • The Company delivers content marketing that helps small organizations thrive amid chaos
  • Services include: creation of the core marketing stack (brand messaging framework, site content, lead generator); brand and content strategy; and bespoke marketing content


2012 - today: Business design, brand, merchandising


Role: Co-Founder

Customer: On request


Tasks:

  • Business design, brand, merchandising, marketing, project management, art direction, writing (40+ books), and more for children?s book publishing startup


07/2021 - 12/2023: Operationalization plan


Role: CMO

Customer: On request


Tasks:

  • Strategic deliverables: brand strategy, framework, and operationalization plan; company culture strategy; overall marketing strategy, including: content strategy (blog, social media strategy, newsletter, etc.); retention strategy; and the Momo BHAG
  • Tactical deliverables: all website content; sales collateral (one-sheets, presentation decks, one-liner); investor content; explainer video; newsletter copy and production; blog copy and production; ad copy; trade-show content; selection of CRM, email-marketing, and webinar platforms; and creation of a knowledge base


01/2019 - 05/2020: Content-marketing


Role: Sr. Copywriter, Content Strategist

Customer: Gravity Payments


Tasks:

  • Content-marketing strategy and execution, brand messaging, go-to-market strategy, copywriting, and marcomm for iconic payment processing company


2013 - 2020: Develop and execute copy and content strategy


Role: Founder

Customer: On request


Tasks:

  • Develop and execute copy and content strategy for startups and growing companies, including Tech Strat, Lakeside School, and Capelli's
  • Duties include: messaging, lead generation, strategy, blogging, PR, retention campaigns, and ebook creation

02/2016 - 01/2019: Various activities


Role: Copy Director

Customer: Yesler


Tasks:

  • As copy director: Developed Yesler?s story-based approach to copywriting; created Coffeewriters blog and resource library; developed copywriter culture
  • As writer/strategist: Nurture email strategy, demand generation, brandwriting, and copy for ads, sales emails, video scripts, infographics, ebooks, blogs, social media, and more
  • Clients: Microsoft, Google, Zillow, Amazon, SAP Concur, Concentrix, and Pitney Bowes


09/2015 - 02/2016: Copywriting and content strategy


Role: Copywriter

Customer: POP


Tasks:

  • Copywriting and content strategy for clients such as Microsoft, VMware, Trident Seafoods, Target, and Starbucks

Aus- und Weiterbildung

Aus- und Weiterbildung

  • Master of Science: University of Utah
  • Bachelor of Arts: University of California, Irvine
  • Certificate: Business Administration: University of Washington

Kompetenzen

Kompetenzen

Top-Skills

Copywriting Brand messaging Content Marketing Content strategy Editing Speechwriting

Produkte / Standards / Erfahrungen / Methoden

Career highlights:
  • Founder, (Company on request)
  • Founding CMO, (Company on request)
  • Previous clients / companies include Expedia, Amazon, Google, Microsoft, Zillow, Concentrix, SAP Concur, Holland America, Gates Foundation, MSNBC.com
  • Developed copywriting brand at Yesler (a top 5 B2B agency)
  • Created the customer service voice of Expedia
  • Led content project that saved Amazon $3 million/year
  • Doubled MSNBC.com Travel-section page views in four months
  • Author of 13 published children's books


Previous Work:

Expedia Inc, Senior Writer

  • Strategy and execution for customer service website
  • Developed and executed company news policy
  • Marcomm for senior management


MSNBC.com, Writer

  • Created and executed strategy for MSNBC.com Travel section that led to a doubling of page views in 4 months
  • Created story packages, wrote and edited stories on sports, travel, entertainment, and the arts


Amazon, Customer Service Editor

  • Led content project that saved the company more than $3 million per year
  • Earned prestigious Door Desk award. Maintained customer service content for more than 40 internal business customers

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