Growth Catalyst & Transformation Expert for B2B Tech
Aktualisiert am 03.12.2024
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 15.11.2024
Verfügbar zu: 35%
davon vor Ort: 100%
Agile Transformation
Digitalisierung
Geschäftsprozessoptimierung
Go-to-Market Strategy
Branding
Changemanagement
Business Development
Interim Manager
Innovationsmanagement
Teamentwicklung
Target Operating Model
Marketingprozesse
German
Mother tongue
English
Fluent - written and speaking
Dutch
Grundkenntnisse

Einsatzorte

Einsatzorte

Krefeld (+50km) Düsseldorf (+50km)
Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

1 year 7 months
2023-03 - 2024-09

Full reorganization of group marketing from strategy to operational excellence

Head of Marketing
Head of Marketing
  • Part of German Board (03/2023-12/2023)
  • As Group Head of Marketing responsible for the DACH, Benelux and Nordics
  • Part of the processing and execution of the SITS business transformation process incl. overall Re-Branding strategy: Consolidation of a total of eight companies on the German market to one brand
  • Modern and agile leadership: Building up a marketing department from existing employees and new hires (9 people in total ytd.)
  • Building a market development team to review and evaluate current market insights & trends, target group definition, customer journey derivation, channel and budget allocation, competitor tracking and SEO optimization 
  • Elaboration of Go-To-Market Business Strategies for all regions incl. decisive portfolio choice, P&L enhancements and derivation of Growth Marketing (multichannel communication strategies)
  • Development of corporate brand strategy, positioning, identity & design
  • Development of marketing communication and lead generation strategy, structures and processes
  • Take responsibility on holistic customer journey implementation and execution across DACH-market
  • Development of business strategy and business positioning as the fundamental basis for business and marketing KPIs
  • Building an automated marketing tracking & reporting system based on customer acquisition costs and customer lifetime value
  • Analysis, evaluation and optimization of business-relevant KPIs (ROI, marketing and media effectiveness, market evaluation, consumer behaviour, strategy optimization)
  • Leading operational planning and execution for internal and external communication, content creation and relevant design material for all In- and Outbound marketing and communication activities
  • Digital Growth Hacking strategy and implementation: Plan, execute, track and optimize digital marketing campaigns incl. building a new website, contet strategy and creation, website optimization, SEM/ SEO, SEA, business social media marketing, digital ads
  • Introduction of employer advocacy in close cooperation with HR to increase employee engagement on social media
Asana Atlassian Confluence Atlassian JIRA WordPress Hubspot Canva
SITS Group
2 years 10 months
2020-05 - 2023-02

Branding, Growth Marketing and Business Development

Marketing Director
Marketing Director
  • Growth Marketing and Business Development for the Teamwire business messenger app on the German-speaking market
  • Elaboration of corporate brand strategy and positioning | Development of marketing communication and lead generation strategy, structures and processes | Take responsibility on holistic customer journey implementation and execution across DACH-market
  • Development of business strategy and business positioning as the fundamental basis for business and marketing KPIs
  • Analysis, evaluation and optimization of business-relevant KPIs (ROI, marketing and media effectiveness, market evaluation, consumer behaviour, strategy optimization)
  • Leading operational planning and execution for internal and external communication, content creation and relevant design material for all In- and Outbound marketing and communication activities
  • Digital Growth Hacking strategy and implementation: Plan, execute, track and optimize digital marketing campaigns incl. content strategy and creation, website optimization, SEM/ SEO, SEA, ASO, business social media marketing, digital ads
  • Holding webinars presenting Teamwire and its feature portfolio
Pipedrive Atlassian JIRA Atlassian Confluence Figma Matomo Wordpress
Teamwire GmbH
1 year 3 months
2019-01 - 2020-03

Business Strategy and Growth Marketing for leading Conversational Automation Platform

Head of Marketing
Head of Marketing
  • Growth Marketing for the leading Conversational Automation Platform vendor
  • Leading Global Marketing:
    • Elaboration of corporate brand strategy and positioning | Development of marketing communication and lead generation strategy, structures and processes | Take responsibility on holistic implementation and execution across all markets (EMEA, USA, APAC)
  • Development of business strategy and business positioning as the fundamental basis for business and marketing KPIs
  • Analysis, evaluation and optimization of business-relevant KPIs (ROI, marketing and media effectiveness, market evaluation, consumer behaviour, strategy optimization)
  • Regular and direct consultation with Management Board (Business Development), Sales and HR (Recruiting & Employer Branding)
  • Leading operational execution for internal and external communication, content creation and relevant design material for all In- and Outbound marketing/ communication activities
  • Digital Growth Hacking strategy and implementation: Plan, execute, track and optimize digital marketing campaigns incl. content strategy and creation, SEM/ SEO, digital ads
  • Development of Partner Marketing
  • Cognigy brand ambassador at events as for e.g. keynote speaker, start-up pitcher or brand representative
Cognigy GmbH
11 months
2018-02 - 2018-12

New Marketing Set-Up, New Branding, Development of Business Development

Business Development Manager
Business Development Manager
  •  Lead on Partner business field:
    • Acquire new potential partners (Technology Solution Providers (e.g. DXC, Valantic), Technology Consultancy (e.g. Accenture, Deloitte, KPMG),
    • Technology Partner (e.g. Another Monday, Kofax, UI Path) 
  • Creation of Conversational AI communication strategies & solutions | Editing of: 
    • Proof of Concepts based on COGNIGY.AI software solution
    • Construction, development and assembly of partner program
    • Partner Project Management and Coordination
    • Coordination and control of marketing funds
  • Creating New Cognigy CI | CI Execution across all touch points (company presentations, brochures & website)
  • Start-Up Pitch ambassador: (further information on request)
  • Start-Up Event Speaker: (further information on request)
Cognigy GmbH
1 year 1 month
2017-01 - 2018-01

New Business Pitch Leader

Group Head Business Development
Group Head Business Development
  • Strategic processing and execution of new Dentsu Business Development deapartment and team structure
  • Lead of New Business Excellence Team:
    • NB-Administration | Strategic Marketing Communication Storytelling | Pitch Storyline | Digital Content Strategy | Creative Excellence | Intern. Pitch-Coordination | Guidance & Knowledge Sharing Platform
  • Pitch-Coordination-Lead
  • Training of creative top talents
  • TOP 3 NEW BIZZ WINS 2017:
    • ABInBev, Lieferando.com, Thomas Cook
  • TOP 3 NEW BIZZ ONGOING PITCHES 2017:
    • Beiersdorf, The Coca-Cola Company, Jaguar Landrover
  • TOP 3 NEW BIZZ LOSSES 2017:
    • BMW, ING DiBa, Deutsche Telekom
Dentsu Aegis Network Germany/Carat GmbH Germany
9 months
2016-04 - 2016-12

Overall holistic Pitch coordination

SENIOR CONSULTANT BUSINESS DEVELOPMENT
SENIOR CONSULTANT BUSINESS DEVELOPMENT
  • Development of strategic Pitch communication framework
  • Fully-intergated presentation elaboration
  • Brand Communication and Corporate Communication support
  • Award coordination
  • Configuration of Dentsu Credentials
  • TOP 3 NEW BIZZ PITCHES 2016: P&G, Ferrero, RedBlue (MediaMarkt/ Saturn)
Dentsu Aegis Network Germany
10 months
2015-06 - 2016-03

New business project execution

ACCOUNTMANAGER
ACCOUNTMANAGER
  •  Elaboration of 360°-communication strategies and campaigns: brand value chain analysis incl. entire desk researches and market analyses, survey analyses, brand strategy and concept development, final implementation of communication concepts to final execution
  • New business project execution
  • Client lead on various B2B clients: DNV GL, Knipex, Wavin
Kunde & Co S/A Copenhagen & Düsseldorf
5 months
2014-10 - 2015-02

Strategic New Business

BUSINESS DEVELOPMENT CONSULTANT
BUSINESS DEVELOPMENT CONSULTANT
  • Strategic New Business, Pitch & Project Execution (Analysis | Communication Planning | Organisation | Presentation preparation | Execution)
  • Award coordination
  • TOP 5 NEW BIZZ PITCHES: Redblue (MediaMarkt/ Saturn), Ergo, Deutsche Bank & Postbank, ESPRIT, Desigual 
MEC GmbH, Düsseldorf
1 year 7 months
2013-04 - 2014-10

Strategic Paid-Owned-Earned-Planning

TRAINEE BUSINESS DEVELOPMENT
TRAINEE BUSINESS DEVELOPMENT
  • Strategic New Business, Pitch & Project Execution (Analysis |Communication Planning | Organisation | Presentation preparation)
  • TOP 5 NEW BIZZ PITCHES: Vodafone, Chanel, Daimler, Hugo Boss, Intersnack
MEC GmbH, Düsseldorf
8 months
2012-09 - 2013-04

Visual Merchandising/Sales

SALES REPRESENTATIVE & VISUAL MERCHANDISER
SALES REPRESENTATIVE & VISUAL MERCHANDISER

Equiva GmbH, Krefeld
10 months
2011-04 - 2012-01

Business Strategy Consultancy

PROJECTMANAGER (WORKINGSTUDENT)
PROJECTMANAGER (WORKINGSTUDENT)
  • Visual Marketing Consultancy & Execution for retail fashion brands
  • High-End Post Production | Final Art Work for POS- & Window-Design
  • CLIENT: Peek & Cloppenburg
Vignold Group GmbH, Ratingen
1 year 3 months
2009-07 - 2010-09

Business Strategy Consultancy

PROJECTMANAGER (WORKINGSTUDENT)
PROJECTMANAGER (WORKINGSTUDENT)
  • Business Strategy Consultancy
  • Visual Marketing Consultancy & Execution for retail fashion brands
  • High-End Post Production | Final Art Work for POS- & Window-Design
  • CLIENT: Peek & Cloppenburg
Vignold Group GmbH, Ratingen
1 year
2007-10 - 2008-09

Project Management

POST - APPRENTICESHIP
POST - APPRENTICESHIP
  • High-End Post Production | Final Art
  • Work for POS- & Window-Design
  • Project Management
  • CLIENTS: Goldwell, Peek & Cloppenburg, C&A
Vignold Group GmbH, Ratingen

Aus- und Weiterbildung

Aus- und Weiterbildung

4 years
2008-09 - 2012-08

International Business & Management Studies

BACHELOR OF BUSINESS ADMINISTRATION - Grade: Ø1,2, Fontys Hogescholen Venlo and Eindhoven, NL
BACHELOR OF BUSINESS ADMINISTRATION - Grade: Ø1,2
Fontys Hogescholen Venlo and Eindhoven, NL




3 years
2004-08 - 2007-07

APPRENTICESHIP MEDIADESIGN

  • School Grade: Ø1,7
  • IHK Grade: Befriedigend
10 years
1994-08 - 2004-07

ALLGEMEINE HOCHSCHULREIFE

Arndt-Gymnasium Krefeld
Arndt-Gymnasium Krefeld
  • School Grade: Ø3,2

Kompetenzen

Kompetenzen

Top-Skills

Agile Transformation Digitalisierung Geschäftsprozessoptimierung Go-to-Market Strategy Branding Changemanagement Business Development Interim Manager Innovationsmanagement Teamentwicklung Target Operating Model Marketingprozesse

Schwerpunkte

SENIOR LEADERSHIP
BUSINESS DEVELOPMENT
DEMAND & LEAD GEN
DIGITAL INNOVATION
DIGITAL STRATEGY
COMMUNICATION STRATEGY
CONTENT STRATEGY
GROWTH MARKETING
PROJECT MANAGEMENT
PORTFOLIO DEVELOPMENT
(RE-)BRANDING
MARKETING AUTOMATION
OMNICHANNEL MARKETING
PERFORMANCE MARKETING
MARKET ANALYSES & EVALUATION
CONVERSATIONAL AI
START-UP EXPERIENCE
DATA & TECHNOLOGY
ART DIRECTION
MEDIA STRATEGY
CUSTOMER-CENTRICITY
CHANGE MANAGEMENT
B2BEXPERT

Produkte / Standards / Erfahrungen / Methoden

ABOUT ME
Technology-inspired, customer-centric, and goal-oriented senior executive with diverse leadership experience, particularly in start-up sector, scale-ups and transformational companies. As a thought leader with a growth mindset experienced in creating highly effective, performing, and winning teams and cultures in the short-term, boosting customer experience or double-digit revenue growth. Partners with like-minded Senior Executives, Chief Executives or Members of Boards to jointly evaluate growth and optimization potential. Passionate leader of growing teams and evolving talents. DNA is client centricity and personal goal to make a profound business and societal impact in leading positions within B2B, B2C and D2C.

SKILLS

TECHNICAL EXCELLENCE

  • MICROSOFT
    • MICROSOFT 365 MICROSOFT POWERPOINT MICROSOFT EXCEL
    • MICROSOFT WORD
  • MARKETING AUTOMATION/ CRM
    • HUBSPOT
    • SLACK
    • MICROSOFT POWER BI CONFLUENCE
  • PROJECT MANAGEMENT TOOLS
    • ASANA
    • ATLASSIAN (JIRA, CONFLUENCE, TRELLO)
  • CMS SYSTEMS
    • WORDPRESS
    • SITECORE
  • PERFORMANCE ANALYTICS
    • MATOMO
  • GOOGLE
    • GOOGLE ANALYTICS GOOGLE AD WORDS GOOGLE SEARCH CONSOLE GOOGLE TAG MANAGER
  • DESIGN
    • ADOBE CREATIVE CLOUD TOOLS
    • CANVA
    • FIGMA
  • EMPLOYEE ADVOCACY
    • HAIILO
  • APPLE
    • APPLE KEYNOTE
  • OPERATING SYSTEMS
    • WINDOWS MAC OS

PERSONAL SKILLS
  • SOCIAL COMMITMENT
  • TEAMWORK
  • HIGHLY MOTIVATED/ AMBITIOUS
  • ORGANIZATIONAL TALENT
  • CREATIVE
  • DEDICATED
  • KEEN
  • POWERFUL
  • COMMUNICATIVE ?RAMPENSAU?
  • ANALYTICAL & STRATEGIC TRAIN OF THOUGHTS
  • CONCEPTUAL EXCELLENCE
  • EMPATHIC
  • AUTHENTIC
  • COMPASSIONATE

PERSONALITY TEST
  • ENNEAGRAM - RESULT: NO.8
  • TYPEFINDER - RESULT: ENTJ
  • DISG MODEL -RESULT: DOMINANCE

Internships
02/2012 ? 07/2012 
Role: PROJECTMANAGER ( WORKINGSTUDENT) BACHELORI NTERN
Customer: Vignold Group GmbH, Ratingen

Tasks:
  • Business Strategy Consultancy
  • Visual Marketing Consultancy & Execution for retail fashion brands
  • High-End Post Production | Final Art Work for POS- & Window-Design
  • CLIENTS: Peek & Cloppenburg, Tommy Hilfiger, Tom Tailor, Deichmann

10/2010 ? 02/2011
Role: STUDENT INTERN (ABROAD)
Customer: a-connect, Zurich, CH

Tasks:
  • Learning Process: Strategic Business Consultancy
  • International Marketing
  • EMEA contract agreement coordination

Einsatzorte

Einsatzorte

Krefeld (+50km) Düsseldorf (+50km)
Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

1 year 7 months
2023-03 - 2024-09

Full reorganization of group marketing from strategy to operational excellence

Head of Marketing
Head of Marketing
  • Part of German Board (03/2023-12/2023)
  • As Group Head of Marketing responsible for the DACH, Benelux and Nordics
  • Part of the processing and execution of the SITS business transformation process incl. overall Re-Branding strategy: Consolidation of a total of eight companies on the German market to one brand
  • Modern and agile leadership: Building up a marketing department from existing employees and new hires (9 people in total ytd.)
  • Building a market development team to review and evaluate current market insights & trends, target group definition, customer journey derivation, channel and budget allocation, competitor tracking and SEO optimization 
  • Elaboration of Go-To-Market Business Strategies for all regions incl. decisive portfolio choice, P&L enhancements and derivation of Growth Marketing (multichannel communication strategies)
  • Development of corporate brand strategy, positioning, identity & design
  • Development of marketing communication and lead generation strategy, structures and processes
  • Take responsibility on holistic customer journey implementation and execution across DACH-market
  • Development of business strategy and business positioning as the fundamental basis for business and marketing KPIs
  • Building an automated marketing tracking & reporting system based on customer acquisition costs and customer lifetime value
  • Analysis, evaluation and optimization of business-relevant KPIs (ROI, marketing and media effectiveness, market evaluation, consumer behaviour, strategy optimization)
  • Leading operational planning and execution for internal and external communication, content creation and relevant design material for all In- and Outbound marketing and communication activities
  • Digital Growth Hacking strategy and implementation: Plan, execute, track and optimize digital marketing campaigns incl. building a new website, contet strategy and creation, website optimization, SEM/ SEO, SEA, business social media marketing, digital ads
  • Introduction of employer advocacy in close cooperation with HR to increase employee engagement on social media
Asana Atlassian Confluence Atlassian JIRA WordPress Hubspot Canva
SITS Group
2 years 10 months
2020-05 - 2023-02

Branding, Growth Marketing and Business Development

Marketing Director
Marketing Director
  • Growth Marketing and Business Development for the Teamwire business messenger app on the German-speaking market
  • Elaboration of corporate brand strategy and positioning | Development of marketing communication and lead generation strategy, structures and processes | Take responsibility on holistic customer journey implementation and execution across DACH-market
  • Development of business strategy and business positioning as the fundamental basis for business and marketing KPIs
  • Analysis, evaluation and optimization of business-relevant KPIs (ROI, marketing and media effectiveness, market evaluation, consumer behaviour, strategy optimization)
  • Leading operational planning and execution for internal and external communication, content creation and relevant design material for all In- and Outbound marketing and communication activities
  • Digital Growth Hacking strategy and implementation: Plan, execute, track and optimize digital marketing campaigns incl. content strategy and creation, website optimization, SEM/ SEO, SEA, ASO, business social media marketing, digital ads
  • Holding webinars presenting Teamwire and its feature portfolio
Pipedrive Atlassian JIRA Atlassian Confluence Figma Matomo Wordpress
Teamwire GmbH
1 year 3 months
2019-01 - 2020-03

Business Strategy and Growth Marketing for leading Conversational Automation Platform

Head of Marketing
Head of Marketing
  • Growth Marketing for the leading Conversational Automation Platform vendor
  • Leading Global Marketing:
    • Elaboration of corporate brand strategy and positioning | Development of marketing communication and lead generation strategy, structures and processes | Take responsibility on holistic implementation and execution across all markets (EMEA, USA, APAC)
  • Development of business strategy and business positioning as the fundamental basis for business and marketing KPIs
  • Analysis, evaluation and optimization of business-relevant KPIs (ROI, marketing and media effectiveness, market evaluation, consumer behaviour, strategy optimization)
  • Regular and direct consultation with Management Board (Business Development), Sales and HR (Recruiting & Employer Branding)
  • Leading operational execution for internal and external communication, content creation and relevant design material for all In- and Outbound marketing/ communication activities
  • Digital Growth Hacking strategy and implementation: Plan, execute, track and optimize digital marketing campaigns incl. content strategy and creation, SEM/ SEO, digital ads
  • Development of Partner Marketing
  • Cognigy brand ambassador at events as for e.g. keynote speaker, start-up pitcher or brand representative
Cognigy GmbH
11 months
2018-02 - 2018-12

New Marketing Set-Up, New Branding, Development of Business Development

Business Development Manager
Business Development Manager
  •  Lead on Partner business field:
    • Acquire new potential partners (Technology Solution Providers (e.g. DXC, Valantic), Technology Consultancy (e.g. Accenture, Deloitte, KPMG),
    • Technology Partner (e.g. Another Monday, Kofax, UI Path) 
  • Creation of Conversational AI communication strategies & solutions | Editing of: 
    • Proof of Concepts based on COGNIGY.AI software solution
    • Construction, development and assembly of partner program
    • Partner Project Management and Coordination
    • Coordination and control of marketing funds
  • Creating New Cognigy CI | CI Execution across all touch points (company presentations, brochures & website)
  • Start-Up Pitch ambassador: (further information on request)
  • Start-Up Event Speaker: (further information on request)
Cognigy GmbH
1 year 1 month
2017-01 - 2018-01

New Business Pitch Leader

Group Head Business Development
Group Head Business Development
  • Strategic processing and execution of new Dentsu Business Development deapartment and team structure
  • Lead of New Business Excellence Team:
    • NB-Administration | Strategic Marketing Communication Storytelling | Pitch Storyline | Digital Content Strategy | Creative Excellence | Intern. Pitch-Coordination | Guidance & Knowledge Sharing Platform
  • Pitch-Coordination-Lead
  • Training of creative top talents
  • TOP 3 NEW BIZZ WINS 2017:
    • ABInBev, Lieferando.com, Thomas Cook
  • TOP 3 NEW BIZZ ONGOING PITCHES 2017:
    • Beiersdorf, The Coca-Cola Company, Jaguar Landrover
  • TOP 3 NEW BIZZ LOSSES 2017:
    • BMW, ING DiBa, Deutsche Telekom
Dentsu Aegis Network Germany/Carat GmbH Germany
9 months
2016-04 - 2016-12

Overall holistic Pitch coordination

SENIOR CONSULTANT BUSINESS DEVELOPMENT
SENIOR CONSULTANT BUSINESS DEVELOPMENT
  • Development of strategic Pitch communication framework
  • Fully-intergated presentation elaboration
  • Brand Communication and Corporate Communication support
  • Award coordination
  • Configuration of Dentsu Credentials
  • TOP 3 NEW BIZZ PITCHES 2016: P&G, Ferrero, RedBlue (MediaMarkt/ Saturn)
Dentsu Aegis Network Germany
10 months
2015-06 - 2016-03

New business project execution

ACCOUNTMANAGER
ACCOUNTMANAGER
  •  Elaboration of 360°-communication strategies and campaigns: brand value chain analysis incl. entire desk researches and market analyses, survey analyses, brand strategy and concept development, final implementation of communication concepts to final execution
  • New business project execution
  • Client lead on various B2B clients: DNV GL, Knipex, Wavin
Kunde & Co S/A Copenhagen & Düsseldorf
5 months
2014-10 - 2015-02

Strategic New Business

BUSINESS DEVELOPMENT CONSULTANT
BUSINESS DEVELOPMENT CONSULTANT
  • Strategic New Business, Pitch & Project Execution (Analysis | Communication Planning | Organisation | Presentation preparation | Execution)
  • Award coordination
  • TOP 5 NEW BIZZ PITCHES: Redblue (MediaMarkt/ Saturn), Ergo, Deutsche Bank & Postbank, ESPRIT, Desigual 
MEC GmbH, Düsseldorf
1 year 7 months
2013-04 - 2014-10

Strategic Paid-Owned-Earned-Planning

TRAINEE BUSINESS DEVELOPMENT
TRAINEE BUSINESS DEVELOPMENT
  • Strategic New Business, Pitch & Project Execution (Analysis |Communication Planning | Organisation | Presentation preparation)
  • TOP 5 NEW BIZZ PITCHES: Vodafone, Chanel, Daimler, Hugo Boss, Intersnack
MEC GmbH, Düsseldorf
8 months
2012-09 - 2013-04

Visual Merchandising/Sales

SALES REPRESENTATIVE & VISUAL MERCHANDISER
SALES REPRESENTATIVE & VISUAL MERCHANDISER

Equiva GmbH, Krefeld
10 months
2011-04 - 2012-01

Business Strategy Consultancy

PROJECTMANAGER (WORKINGSTUDENT)
PROJECTMANAGER (WORKINGSTUDENT)
  • Visual Marketing Consultancy & Execution for retail fashion brands
  • High-End Post Production | Final Art Work for POS- & Window-Design
  • CLIENT: Peek & Cloppenburg
Vignold Group GmbH, Ratingen
1 year 3 months
2009-07 - 2010-09

Business Strategy Consultancy

PROJECTMANAGER (WORKINGSTUDENT)
PROJECTMANAGER (WORKINGSTUDENT)
  • Business Strategy Consultancy
  • Visual Marketing Consultancy & Execution for retail fashion brands
  • High-End Post Production | Final Art Work for POS- & Window-Design
  • CLIENT: Peek & Cloppenburg
Vignold Group GmbH, Ratingen
1 year
2007-10 - 2008-09

Project Management

POST - APPRENTICESHIP
POST - APPRENTICESHIP
  • High-End Post Production | Final Art
  • Work for POS- & Window-Design
  • Project Management
  • CLIENTS: Goldwell, Peek & Cloppenburg, C&A
Vignold Group GmbH, Ratingen

Aus- und Weiterbildung

Aus- und Weiterbildung

4 years
2008-09 - 2012-08

International Business & Management Studies

BACHELOR OF BUSINESS ADMINISTRATION - Grade: Ø1,2, Fontys Hogescholen Venlo and Eindhoven, NL
BACHELOR OF BUSINESS ADMINISTRATION - Grade: Ø1,2
Fontys Hogescholen Venlo and Eindhoven, NL




3 years
2004-08 - 2007-07

APPRENTICESHIP MEDIADESIGN

  • School Grade: Ø1,7
  • IHK Grade: Befriedigend
10 years
1994-08 - 2004-07

ALLGEMEINE HOCHSCHULREIFE

Arndt-Gymnasium Krefeld
Arndt-Gymnasium Krefeld
  • School Grade: Ø3,2

Kompetenzen

Kompetenzen

Top-Skills

Agile Transformation Digitalisierung Geschäftsprozessoptimierung Go-to-Market Strategy Branding Changemanagement Business Development Interim Manager Innovationsmanagement Teamentwicklung Target Operating Model Marketingprozesse

Schwerpunkte

SENIOR LEADERSHIP
BUSINESS DEVELOPMENT
DEMAND & LEAD GEN
DIGITAL INNOVATION
DIGITAL STRATEGY
COMMUNICATION STRATEGY
CONTENT STRATEGY
GROWTH MARKETING
PROJECT MANAGEMENT
PORTFOLIO DEVELOPMENT
(RE-)BRANDING
MARKETING AUTOMATION
OMNICHANNEL MARKETING
PERFORMANCE MARKETING
MARKET ANALYSES & EVALUATION
CONVERSATIONAL AI
START-UP EXPERIENCE
DATA & TECHNOLOGY
ART DIRECTION
MEDIA STRATEGY
CUSTOMER-CENTRICITY
CHANGE MANAGEMENT
B2BEXPERT

Produkte / Standards / Erfahrungen / Methoden

ABOUT ME
Technology-inspired, customer-centric, and goal-oriented senior executive with diverse leadership experience, particularly in start-up sector, scale-ups and transformational companies. As a thought leader with a growth mindset experienced in creating highly effective, performing, and winning teams and cultures in the short-term, boosting customer experience or double-digit revenue growth. Partners with like-minded Senior Executives, Chief Executives or Members of Boards to jointly evaluate growth and optimization potential. Passionate leader of growing teams and evolving talents. DNA is client centricity and personal goal to make a profound business and societal impact in leading positions within B2B, B2C and D2C.

SKILLS

TECHNICAL EXCELLENCE

  • MICROSOFT
    • MICROSOFT 365 MICROSOFT POWERPOINT MICROSOFT EXCEL
    • MICROSOFT WORD
  • MARKETING AUTOMATION/ CRM
    • HUBSPOT
    • SLACK
    • MICROSOFT POWER BI CONFLUENCE
  • PROJECT MANAGEMENT TOOLS
    • ASANA
    • ATLASSIAN (JIRA, CONFLUENCE, TRELLO)
  • CMS SYSTEMS
    • WORDPRESS
    • SITECORE
  • PERFORMANCE ANALYTICS
    • MATOMO
  • GOOGLE
    • GOOGLE ANALYTICS GOOGLE AD WORDS GOOGLE SEARCH CONSOLE GOOGLE TAG MANAGER
  • DESIGN
    • ADOBE CREATIVE CLOUD TOOLS
    • CANVA
    • FIGMA
  • EMPLOYEE ADVOCACY
    • HAIILO
  • APPLE
    • APPLE KEYNOTE
  • OPERATING SYSTEMS
    • WINDOWS MAC OS

PERSONAL SKILLS
  • SOCIAL COMMITMENT
  • TEAMWORK
  • HIGHLY MOTIVATED/ AMBITIOUS
  • ORGANIZATIONAL TALENT
  • CREATIVE
  • DEDICATED
  • KEEN
  • POWERFUL
  • COMMUNICATIVE ?RAMPENSAU?
  • ANALYTICAL & STRATEGIC TRAIN OF THOUGHTS
  • CONCEPTUAL EXCELLENCE
  • EMPATHIC
  • AUTHENTIC
  • COMPASSIONATE

PERSONALITY TEST
  • ENNEAGRAM - RESULT: NO.8
  • TYPEFINDER - RESULT: ENTJ
  • DISG MODEL -RESULT: DOMINANCE

Internships
02/2012 ? 07/2012 
Role: PROJECTMANAGER ( WORKINGSTUDENT) BACHELORI NTERN
Customer: Vignold Group GmbH, Ratingen

Tasks:
  • Business Strategy Consultancy
  • Visual Marketing Consultancy & Execution for retail fashion brands
  • High-End Post Production | Final Art Work for POS- & Window-Design
  • CLIENTS: Peek & Cloppenburg, Tommy Hilfiger, Tom Tailor, Deichmann

10/2010 ? 02/2011
Role: STUDENT INTERN (ABROAD)
Customer: a-connect, Zurich, CH

Tasks:
  • Learning Process: Strategic Business Consultancy
  • International Marketing
  • EMEA contract agreement coordination

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