Profile

Self-driven business professional with solid academic background and comprehensive experience in brand development across various teams. Specialized in brand management, web design, graphic design, and online marketing, particularly in the luxury sector, lifestyle, tourism, hospitality, and wine industries. Creative problem solver, adaptable to multicultural environments, and adept at uniting people towards a common goal by focusing on the whys and the whos. Passionate about developing and executing strategies, studying and analyzing consumer data, and conducting market research.

KEY ACHIEVEMENTS

• Founded my creative studio, (Company on request), to work closely with clients in different sectors doing branding, web designing & performance marketing.
• Successfully led a team in two different companies (Wild Douro Tourism & Longomai) from the same holding.
• Client acquisition and international prospection in different trade fairs, including WTM London and IMTM Tel Aviv (participated three times).
• Tourism Marketing Full Management (Restaurants, High-end Hotels, Wines, Tour Operators).
• Marketing Management of a 5-star Hotel - Vila Foz Hotel & Spa:
  • Despite the COVID-19 pandemic, increased sales (nights) by 10% in the first year through a focused brand awareness strategy.
  • From 2021 to October 2022, direct traffic increased by 105.5%, with 95% organic search work (without ads).
  • Google led 60.17% of visitors, surpassing Booking.com.
  • Website sessions increased by 80.2% and views by 94.1%.
  • The hotel restaurant saw over 190,000 new visitors and more than 31,000 direct traffic in the last semester alone, solidifying the brand?s name and awareness.
  • Managed e-mail marketing, social media, and ads (Google and SM), and analyzed SEO content/positions.
• Territorial Communication Plan: Tourism of Portugal & Spain
  • Led the largest project in my consultancy career: a 620-page Territorial Communication Plan for two regions in Portugal and Spain, aiming to boost tourism and local awareness.
  • Developed a comprehensive strategy that analyzed market conditions, identified strengths and weaknesses, and created a cohesive brand identity through various marketing channels.
  • Implemented multi-faceted marketing actions, including branding, content creation, digital campaigns, and traditional marketing, to enhance visibility and attractiveness.
  • Provided strategic recommendations and operational plans with KPIs to ensure sustained growth and success of the project.

TECHNICAL SKILLS

• Image & Design:
  • Adobe Photoshop
  • Illustrator
  • Express
  • Firefly
  • Canva
  • Figma
• Video:
  • Capcut
• Programming/Webdesign:
  • HTML & CSS - Wix Studio (Velo)
  • Squarespace
  • Wordpress
  • Shopify
  • Showit
• Google:
  • Analytics
  • Data Studio
  • Search Console,
  • Ads
  • Trends
• Social Media Ads:
  • Facebook & intragram
  • LinkedIn
  • YouTube
• E-mal Marketing:
  • Mailchimp
  • Klaviyo and Brevo
• MS Excel