Global responsibility for several ophthalmic surgical microscopes and their accessories,
generating overall sales of more than 200 million EUR.

• Managed product lifecycles, strategically planned and implemented mitigation measures to secure long-term sales and product availability
  
• Lead the development of a new ophthalmic microscope with a diverse team located in Germany and China
  
• Defined product requirements, coordinated stakeholders, and wrote product-specific documents
  
• Created a business and marketing plan for a new ophthalmic microscope, outlined objectives and strategies, and executed its implementation
  
• Collaborated cross-functionally with various stakeholders within a complex matrix organization (incl. sales, marketing, regulatory & clinical affairs, operations, and R&D) and ensured a smoothly run business
  
• Enabled customer validation and conducting interviews with U.S. surgeons for a new high-end product
  
• Supported global subsidiaries with product-related questions, data, material, and documentation
  

Globally responsible for a micro interventional lens fragmentation device for cataract surgery, bridging between various stakeholders nationally and internationally to make the device successful in markets. 

• Developed and implemented a comprehensive go-to-market strategy for an innovative device and promptly created effective actions to address market challenges during the pandemic
• Supported global subsidiaries with their product launch and sales initiatives, including training, marketing campaigns, and local product registration. Launched in 20+ countries all around the globe (EMEA, APAC, LATAM)
• Led the project of an overarching digital buying cycle and digital customer journey. Developed and implemented new digital training approaches for colleagues and customers worldwide, including digital demos and product certification
• Supported the creation of valuable digital training material for surgeons and marketing material for sales together with professional education and marketing
• Coordinated product availability and managed its product lifecycle
• Responsible for the development of a new device together with R&D colleagues in the US
• Collaborated cross-functionally with various stakeholders within the matrix organization, like Sales, Regulatory & Clinical Affairs, Operations, and R&D to bring the device successfully to customers
• Conducted a market preference test (MPT) in the OR in India to test the acceptance of a successor product

Responsible for branding, marketing and communications on a corporate level, collaborated with division marketers to drive brand awareness. Proactively planned and organized CEO's schedule and supported him in projects on management levels. 

• Created brand marketing material, trained employees about the brand, reviewed marketing expenses and documents for brand compliance, and ensured office facilities to follow brand guidelines
• Successfully improved online visibility through search engine optimization (SEO) for a Korean search engine, organized interviews with newspapers and magazines
• Planned and organized company events (e.g. Children?s Day), management meetings and internal/external meetings, prepared materials and PPTs, and followed up on action items
• Created and shared information about global and local company achievements and company events through various internal platforms to inform and engage employees
• Member of cross-divisional working group to improve company culture: made the global Cultural Journey understandable for Korean employees by planning and executing campaigns

Internship in controlling department, took over reports of a staff who retired unexpectedly. 

• Controlled investment budget by assessing the necessity of the investment request from functions and participated at investment circles
• Created reports of overhead cost summary for headquarter by consolidating reports from functions and classifying them in required categories
• Made presentations for monthly financial reports to be presented by the CFO at the management meeting by consolidating the inputs by other team members
• Supported the CFO directly for project management by maintaining the project management online platform, created and supervised the monthly schedule