UX Design | UI Design | UX Consulting | UX Coaching | Digital Service & Product Design
Aktualisiert am 19.09.2024
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 19.09.2024
Verfügbar zu: 100%
davon vor Ort: 0%
User Experience Design
User Interface Design
Produktdesign
DesignOps
UX Strategy
Design Systems
Figma
Digitale Transformation

Einsatzorte

Einsatzorte

New York (+10km) Berlin (+100km) Vienna (+20km) Frankfurt am Main (+20km) München (+20km) Hamburg (+10km) London (+10km)
Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

1999 - today: support a couple of awesome Companies/Brands


Role: Digital Product Designer (UX/UI), Berlin, New York, Vienna


Tasks:

During the last 25 years I had the pleasure to support a couple of awesome Companies/Brands:

  • Amway, Alfa Romeo, Autoscout24, Bank of America, BlackRock, Coop Suisse, Deutsche Bahn, Deutsche Bank, Futurice, Canada Life, E.ON Energy, Fiat, Hugo Boss, ING Bank, JP Morgan Chase, Johnson&Johnson, Joop, Leica, Marsh Insurance, Mens Health, MetLife, MDR Television, MTV/Viva, Munich Re, Nestlé, Raiffeisen Bank, ReThink Food, Roché, Siemens, T-Mobile, TA Triumph Adler, Tesla, Peugeot, Porsche, Vodafone, Yello Strom and many more. The Governments of New York City, Washington DC, and Munich.

2022 - 2024: digital transformation


Role: Principal Design Lead

Customer: Accenture SONG, Vienna


Tasks:

  • As the Principal Design Lead at Accenture SONG Austria, I oversaw a team of more than 20 experience and product designers.
  • Furthermore, I?ve consulted Accenture?s financial services and governance clients with my product design expertise and as a subject matter expert for the topics no-code technologies, design systems, design operations, and digital transformation.

2019 - 2021: Building and leading the client design team


Role: Design Director (Freelance)

Customer: Unqork Inc, New York


Tasks:

  • Building and leading the client design team. Building a large-scale white-label design system from scratch.
  • Design of several digital products and services for finance, insurance and healthcare enterprises and NGOs.
  • Covid-19 related services for the governments of New York City and Washington DC.

2017 - 2018: user engagement


Role: Senior UI/UX Designer (Freelance)

Customer: ING Bank, Frankfurt a.M.


Tasks:

  • Digital products around and beyond banking, multi account banking, user engagement, mobile first, design system, design pattern library, chatbot based interactions.

2014 - 2015: charge of building and leading a team of UX Researcher & Architects


Role: Senior Product Manager & UX Design Director (Interim)

Customer: Mister Spex GmbH, Berlin


Tasks:

  • As Senior Product Manager & Head of UI/UX at Mister Spex I was in charge of building and leading a team of UX Researcher & Architects, UI & Visual Designers, and an interdisciplinary Scrum Team.

2011 - 2013: charge of building and leading


Role: UX Design Director

Customer: Gruner + Jahr, xx-well.com GmbH, Berlin


Tasks:

  • As UX Design Director at Gruner + Jahr I was in charge of building and leading a team of twelve people, consisting of UX, UI & Visual Designers, as well as Conversion Managers, which I then integrated into an agile production process

1993 - 1999: Reorganisation of family run company, digitization, change of shift schedule, expansion


Role: Managing Director

Customer: on Request

1991 - 1993: Commercial Apprenticeship


Customer: Fashion Breuninger, Königsallee Düsseldorf


Tasks:

  • Training as fashion purchaser, head of sportswear-department

1989 - 1991: Commercial Apprenticeship


Role: Commercial Apprenticeship, Mercedes Benz, Wuppertal

Customer: Education business administration

Aus- und Weiterbildung

Aus- und Weiterbildung

1998 - 2002

Study Interaction Design

Media Design Akademie, Düsseldorf


1991

social pedagogy seminar

Mercedes Benz, Düsseldorf


1990

business simulation game

Mercedes Benz, Düsseldorf


1989

vocational extension certificate

Mackensen Gymnasium, Wuppertal

Position

Position

  • Digital Product Design
  • UI/UX
  • Enterprise UX Consulting
  • DesignOps
  • No-Code Expert

Kompetenzen

Kompetenzen

Top-Skills

User Experience Design User Interface Design Produktdesign DesignOps UX Strategy Design Systems Figma Digitale Transformation

Aufgabenbereiche

Digital Experience Design
UI/UX
Enterprise UX Consulting
Design Systems
No-Code Technologies
HCD
DesignOps
Integration & Optimisation of Agile/UX Design Processes

Produkte / Standards / Erfahrungen / Methoden

Jira/Confluence
Slack
Airtable
Notion
Unqork
Webflow
Figma
Bubble

Profile

I am your partner for design, people, and design maturity. I help you discover, design and build digital solutions and empower you to create relevance for users, customers, and employees. With 25 years of progressive experience in design and consulting, specialising in product design, digital transformation, and enterprise design systems I am well-prepared to make a significant impact to your product. As the Principal Design Lead at Accenture SONG Austria, I oversee a team of more than 20 experience and product designers. Furthermore, I consult Accenture?s financial services and governance clients with my product design expertise and as a subject matter expert for the topics no-code technologies, design systems, and digital transformation. During my time at Unqork in New York I have already worked on design for JP Morgan Chase products & services. 

To get a better sense of my work style, I suggest you refer to the last page of my portfolio.  In my own words, without AI, you will find the following:

  • What I am working on right now
  • My last bank client
  • The biggest banks of all
  • The COVID-19 apps
  • The biggest private customer bank in Europe
  • Download link portfolio.


What I am working on right now

  • My current client is the state capital, Munich, for whom I am leading the transformation of the product and service development from a mix of waterfall and pseudo-scrum to a user-centered and product-oriented approach. Essentially, it's an org-change and DesignOps endeavour. 
  • I recently completed the UX maturity assessment (UX Maturity Score Cards & Nielsen) and are now defining strategic targets and OKRs to map them out with an opportunity solution tree. To avoid the SAFe pitfalls, I have created a customized design and build processes, including the implementation of UX governance and KPIs for measuring user-centricity, role descriptions, method cards, and  quality gates to secure delivery standards..


My last bank client

In 2022/23, I worked for Raiffeisen Bank on the product vision for the future of online banking at Raiffeisen Südtirol. With the support of two designers responsible for illustration and animation, I created a product vision in the form of a journey that outlines a potential feature set to bridge the gap between the product-market fit and the bank's vision. My role involved:
  • Plotting a narrative around the existing personas
  • Outlining 12 features to define the value proposition that sets Raiffeisen Südtirol apart from digital-only challenger banks
  • Design direction
  • Storytelling and copy-text (refined by someone who can write)
  • Alignment and buy-in with stakeholders


The Product Vision Journey laid the foundation for the bank's future and helped us pitch and sell the platform strategy to high-profile executives at the client. 

  • We then proceeded with the Product Interaction Vision. In workshops with the client, we defined the product interaction vision. This interaction vision incorporates the brand and bank values to support the product vision and outlines how it will feel to interact and communicate with customers online in the future.
  • My team then built two features before I moved to a new client. The notification center: We created a product feature that helped solve several pain points related to communication, information, and notification, which we discovered during our user research, at once.
  • The Recommendation Center: With the Recommendation Center, we have developed a product that lays the foundation for state-of-the-art and future online banking features. It is prepared for a banking ecosystem that analyzes customer data lakes, predicts customer behavior and financial situations, and recommends matching products and actions. The product's mechanism is seamlessly integrated into the platform and can be utilized on all touchpoints, including online banking, apps, websites, and webshops, without any media breaks. I developed the underlying concept years ago for ING Bank. (see below)


The biggest banks of all

  • Before moving to Vienna and starting at Accenture SONG, I lived and worked in New York. In New York, I worked with the no-code platform, Unqork, and built an enterprise-level, white-label design system for them. 
  • We used this design system for the product designs for some of the world's biggest banks, financial service providers, and insurance companies. (JP Morgan Chase, Bank of America, Deutsche Bank, BlackRock, StateStreet, Vanguard, MetLife, StateStreet, Marsh, ...)


The COVID-19 apps

  • Furthermore, based on this design system, I designed and built several COVID-19 services/apps for the Governments of New York City and Washington D.C., as well as the NGO RethinkFood, using the Unqork no-code platform.
  • One COVID-19 service helped deliver 125M meals and hygiene kits to people in danger and creating 25k new jobs. This app was featured in the Wall Street Journal, Newsweek, and Fast Forward Magazine.
  • Another COVID-19 app, for which I did the product design, was announced live on national TV by the Mayor of New York City, Bill de Blasio.
  • Other services included return to office dashboards for global enterprises and a  vaccination allocation platform.


The biggest private customer bank in Europe

  • In Frankfurt, I worked for the largest private customer bank, ING Bank, on Future  Engagement concepts 'beyond banking in your pocket' and conversational UI, among  other things. I developed a product vision based on data analysis, prediction, and  recommendation for the next 2, 6, 10 years. 
  • Some of those ideas and assumptions are  now emerging in the fintech cosmos. Many of my ideas have not yet been realized, but  GenIA and improved ML are going to change this soon. Before this, I worked in Berlin, Frankfurt, and Munich for Deutsche Bahn, E-ON, Munich  Re, MisterSpex, AutoScout24, and many many other well-known brands.

Einsatzorte

Einsatzorte

New York (+10km) Berlin (+100km) Vienna (+20km) Frankfurt am Main (+20km) München (+20km) Hamburg (+10km) London (+10km)
Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

1999 - today: support a couple of awesome Companies/Brands


Role: Digital Product Designer (UX/UI), Berlin, New York, Vienna


Tasks:

During the last 25 years I had the pleasure to support a couple of awesome Companies/Brands:

  • Amway, Alfa Romeo, Autoscout24, Bank of America, BlackRock, Coop Suisse, Deutsche Bahn, Deutsche Bank, Futurice, Canada Life, E.ON Energy, Fiat, Hugo Boss, ING Bank, JP Morgan Chase, Johnson&Johnson, Joop, Leica, Marsh Insurance, Mens Health, MetLife, MDR Television, MTV/Viva, Munich Re, Nestlé, Raiffeisen Bank, ReThink Food, Roché, Siemens, T-Mobile, TA Triumph Adler, Tesla, Peugeot, Porsche, Vodafone, Yello Strom and many more. The Governments of New York City, Washington DC, and Munich.

2022 - 2024: digital transformation


Role: Principal Design Lead

Customer: Accenture SONG, Vienna


Tasks:

  • As the Principal Design Lead at Accenture SONG Austria, I oversaw a team of more than 20 experience and product designers.
  • Furthermore, I?ve consulted Accenture?s financial services and governance clients with my product design expertise and as a subject matter expert for the topics no-code technologies, design systems, design operations, and digital transformation.

2019 - 2021: Building and leading the client design team


Role: Design Director (Freelance)

Customer: Unqork Inc, New York


Tasks:

  • Building and leading the client design team. Building a large-scale white-label design system from scratch.
  • Design of several digital products and services for finance, insurance and healthcare enterprises and NGOs.
  • Covid-19 related services for the governments of New York City and Washington DC.

2017 - 2018: user engagement


Role: Senior UI/UX Designer (Freelance)

Customer: ING Bank, Frankfurt a.M.


Tasks:

  • Digital products around and beyond banking, multi account banking, user engagement, mobile first, design system, design pattern library, chatbot based interactions.

2014 - 2015: charge of building and leading a team of UX Researcher & Architects


Role: Senior Product Manager & UX Design Director (Interim)

Customer: Mister Spex GmbH, Berlin


Tasks:

  • As Senior Product Manager & Head of UI/UX at Mister Spex I was in charge of building and leading a team of UX Researcher & Architects, UI & Visual Designers, and an interdisciplinary Scrum Team.

2011 - 2013: charge of building and leading


Role: UX Design Director

Customer: Gruner + Jahr, xx-well.com GmbH, Berlin


Tasks:

  • As UX Design Director at Gruner + Jahr I was in charge of building and leading a team of twelve people, consisting of UX, UI & Visual Designers, as well as Conversion Managers, which I then integrated into an agile production process

1993 - 1999: Reorganisation of family run company, digitization, change of shift schedule, expansion


Role: Managing Director

Customer: on Request

1991 - 1993: Commercial Apprenticeship


Customer: Fashion Breuninger, Königsallee Düsseldorf


Tasks:

  • Training as fashion purchaser, head of sportswear-department

1989 - 1991: Commercial Apprenticeship


Role: Commercial Apprenticeship, Mercedes Benz, Wuppertal

Customer: Education business administration

Aus- und Weiterbildung

Aus- und Weiterbildung

1998 - 2002

Study Interaction Design

Media Design Akademie, Düsseldorf


1991

social pedagogy seminar

Mercedes Benz, Düsseldorf


1990

business simulation game

Mercedes Benz, Düsseldorf


1989

vocational extension certificate

Mackensen Gymnasium, Wuppertal

Position

Position

  • Digital Product Design
  • UI/UX
  • Enterprise UX Consulting
  • DesignOps
  • No-Code Expert

Kompetenzen

Kompetenzen

Top-Skills

User Experience Design User Interface Design Produktdesign DesignOps UX Strategy Design Systems Figma Digitale Transformation

Aufgabenbereiche

Digital Experience Design
UI/UX
Enterprise UX Consulting
Design Systems
No-Code Technologies
HCD
DesignOps
Integration & Optimisation of Agile/UX Design Processes

Produkte / Standards / Erfahrungen / Methoden

Jira/Confluence
Slack
Airtable
Notion
Unqork
Webflow
Figma
Bubble

Profile

I am your partner for design, people, and design maturity. I help you discover, design and build digital solutions and empower you to create relevance for users, customers, and employees. With 25 years of progressive experience in design and consulting, specialising in product design, digital transformation, and enterprise design systems I am well-prepared to make a significant impact to your product. As the Principal Design Lead at Accenture SONG Austria, I oversee a team of more than 20 experience and product designers. Furthermore, I consult Accenture?s financial services and governance clients with my product design expertise and as a subject matter expert for the topics no-code technologies, design systems, and digital transformation. During my time at Unqork in New York I have already worked on design for JP Morgan Chase products & services. 

To get a better sense of my work style, I suggest you refer to the last page of my portfolio.  In my own words, without AI, you will find the following:

  • What I am working on right now
  • My last bank client
  • The biggest banks of all
  • The COVID-19 apps
  • The biggest private customer bank in Europe
  • Download link portfolio.


What I am working on right now

  • My current client is the state capital, Munich, for whom I am leading the transformation of the product and service development from a mix of waterfall and pseudo-scrum to a user-centered and product-oriented approach. Essentially, it's an org-change and DesignOps endeavour. 
  • I recently completed the UX maturity assessment (UX Maturity Score Cards & Nielsen) and are now defining strategic targets and OKRs to map them out with an opportunity solution tree. To avoid the SAFe pitfalls, I have created a customized design and build processes, including the implementation of UX governance and KPIs for measuring user-centricity, role descriptions, method cards, and  quality gates to secure delivery standards..


My last bank client

In 2022/23, I worked for Raiffeisen Bank on the product vision for the future of online banking at Raiffeisen Südtirol. With the support of two designers responsible for illustration and animation, I created a product vision in the form of a journey that outlines a potential feature set to bridge the gap between the product-market fit and the bank's vision. My role involved:
  • Plotting a narrative around the existing personas
  • Outlining 12 features to define the value proposition that sets Raiffeisen Südtirol apart from digital-only challenger banks
  • Design direction
  • Storytelling and copy-text (refined by someone who can write)
  • Alignment and buy-in with stakeholders


The Product Vision Journey laid the foundation for the bank's future and helped us pitch and sell the platform strategy to high-profile executives at the client. 

  • We then proceeded with the Product Interaction Vision. In workshops with the client, we defined the product interaction vision. This interaction vision incorporates the brand and bank values to support the product vision and outlines how it will feel to interact and communicate with customers online in the future.
  • My team then built two features before I moved to a new client. The notification center: We created a product feature that helped solve several pain points related to communication, information, and notification, which we discovered during our user research, at once.
  • The Recommendation Center: With the Recommendation Center, we have developed a product that lays the foundation for state-of-the-art and future online banking features. It is prepared for a banking ecosystem that analyzes customer data lakes, predicts customer behavior and financial situations, and recommends matching products and actions. The product's mechanism is seamlessly integrated into the platform and can be utilized on all touchpoints, including online banking, apps, websites, and webshops, without any media breaks. I developed the underlying concept years ago for ING Bank. (see below)


The biggest banks of all

  • Before moving to Vienna and starting at Accenture SONG, I lived and worked in New York. In New York, I worked with the no-code platform, Unqork, and built an enterprise-level, white-label design system for them. 
  • We used this design system for the product designs for some of the world's biggest banks, financial service providers, and insurance companies. (JP Morgan Chase, Bank of America, Deutsche Bank, BlackRock, StateStreet, Vanguard, MetLife, StateStreet, Marsh, ...)


The COVID-19 apps

  • Furthermore, based on this design system, I designed and built several COVID-19 services/apps for the Governments of New York City and Washington D.C., as well as the NGO RethinkFood, using the Unqork no-code platform.
  • One COVID-19 service helped deliver 125M meals and hygiene kits to people in danger and creating 25k new jobs. This app was featured in the Wall Street Journal, Newsweek, and Fast Forward Magazine.
  • Another COVID-19 app, for which I did the product design, was announced live on national TV by the Mayor of New York City, Bill de Blasio.
  • Other services included return to office dashboards for global enterprises and a  vaccination allocation platform.


The biggest private customer bank in Europe

  • In Frankfurt, I worked for the largest private customer bank, ING Bank, on Future  Engagement concepts 'beyond banking in your pocket' and conversational UI, among  other things. I developed a product vision based on data analysis, prediction, and  recommendation for the next 2, 6, 10 years. 
  • Some of those ideas and assumptions are  now emerging in the fintech cosmos. Many of my ideas have not yet been realized, but  GenIA and improved ML are going to change this soon. Before this, I worked in Berlin, Frankfurt, and Munich for Deutsche Bahn, E-ON, Munich  Re, MisterSpex, AutoScout24, and many many other well-known brands.

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