Data Analytics & Visualization with core focus on Adobe Analytics, GA4, Looker Studio, Power BI and Sprinklr.
Aktualisiert am 13.11.2023
Profilbild
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 14.11.2023
Verfügbar zu: 25%
davon vor Ort: 25%
Adobe Analytics
Google Analytics
Google Data Studio
Sprinklr
Google Docs
MS Excel
Radarly
Looker Studio
Power BI
Power Query
SEMrush
Supermetrics
JATO
IHS
Brandwatch

Einsatzorte

Einsatzorte

Frankfurt am Main (+50km)
Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

Insight & Analytics Manager ? Freelancer
Innocean
Frankfurt am Main, Germany
Specialist
  • Drive the sales analysis and reporting process to ensure requirements from the local market and Global HQ are met and support with ad hoc analysis.
  • Collaborate closely with Product & Price Management and provide indepth sales and competitor analysis to determine segment sweet spots for product proposals.
VinFast Europe
Frankfurt am Main, Germany
Analyst
  • Created and delivered a proactive dashboard for our biggest client by working closely with key stakeholders. Designed and implemented the ETL process to consolidate client data from multiple sources. The dashboard became the primary reporting tool for clients and internal stakeholders.
  • Built the social listening framework, enabling the extraction of valuable insights related to brand, product, marketing, and crisis management for our major client. Additionally, responsible for monitoring and providing training to new hires in utilizing the framework.
  • Generated monthly insights and recommendations for one of the nine primary markets of our leading client, collaborating with the team.
  • Assisted with new business pitches, presenting data analytics and visualization capabilities.

MRM/McCANN Erickson GmbH
Frankfurt am Main, Germany
Data Analyst
  • Implemented digitalization and streamlined data reporting processes utilizing looker studio, leading to significant enhancements in data accessibility and operational efficiency. Successfully achieved an impressive 60% reduction in ad-hoc data requests, optimizing overall data management and analysis.
  • Created weekly management reports summarizing sales and nameplate performance data. Established periodic reports to track and analyze seasonal changes, improving monthly target accuracy by 10%.
  • Analyzed live campaigns to predict user sentiment, simplifying the message for core audiences
Spark44 GmbH
Frankfurt am Main, Germany
Data Analyst
  • Developed and implemented a comprehensive social listening framework for fortune 500 clients and marketing agencies across various industries.
  • Led a team of four social media analysts, ensuring the accuracy, brevity, content, layout, language, and style of each deliverable before client submission.
  • Delivered impactful insights to primary clients, driving significant improvements in brand exposure, engagement, sentiment, and purchase intent while leading a team of social media analysts to ensure high-quality deliverables. This resulted in exceeding the client's expectations in 2015 and 2016 and led to yearly contractual renewals.
Linkfluence, a Meltwater Company
Shanghai, China
Scandic Sourcing
Shanghai, China
iQubator, a sister company of Scandic Sourcing
Shanghai, China
Data Analyst
Ad Technosys
New Delhi, India

Aus- und Weiterbildung

Aus- und Weiterbildung

2007 ? 2011:

Electrical and Electronics Engineering

Bachelor

MGR Educational and Research Institute, Chennai, India

Kompetenzen

Kompetenzen

Top-Skills

Adobe Analytics Google Analytics Google Data Studio Sprinklr Google Docs MS Excel Radarly Looker Studio Power BI Power Query SEMrush Supermetrics JATO IHS Brandwatch

Produkte / Standards / Erfahrungen / Methoden

ETL
Data Formation and Processing
Quantitative and Qualitative Analysis
Data Analysis and Visualization
Project Management
Analytical with Proactive and Solution-oriented Strength
Excellent Verbal and Written Communication

PROFILE

  • Strong communication skills both internally and externally with stakeholders
  • Proficient in agile methodologies and skilled in project management for timely delivery
  • Strong analytical and problem-solving skills with a solution-oriented approach
  • Customer service orientation, delivering value and meeting client needs through actionable insights and effective communication


SOFTWARE

  • Excel and Google Spreadsheets 
  • Power Query 
  • Google and Adobe Analytics 
  • Google Big Query 
  • GCP 
  • Looker Studio 
  • Power BI 
  • Radarly, Brandwatch, and Sprinklr (Social listening tools) 
  • Native and Paid Analytics for Facebook, Instagram, Twitter, YouTube, and TikTok
  • Salesforce Analytics 
  • SQL (Beginner) 
  • SAP (Beginner) 
  • SEMrush 
  • Supermetrics 
  • PowerPoint
  • JIRA 
  • Geckoboard
  • GlobalWebIndex 
  • JATO 
  • IHS Markit - Automotive 
  • NCBS

Einsatzorte

Frankfurt am Main (+50km)
Deutschland, Schweiz, Österreich
möglich

Projekte

Insight & Analytics Manager ? Freelancer
Innocean
Frankfurt am Main, Germany
Specialist
  • Drive the sales analysis and reporting process to ensure requirements from the local market and Global HQ are met and support with ad hoc analysis.
  • Collaborate closely with Product & Price Management and provide indepth sales and competitor analysis to determine segment sweet spots for product proposals.
VinFast Europe
Frankfurt am Main, Germany
Analyst
  • Created and delivered a proactive dashboard for our biggest client by working closely with key stakeholders. Designed and implemented the ETL process to consolidate client data from multiple sources. The dashboard became the primary reporting tool for clients and internal stakeholders.
  • Built the social listening framework, enabling the extraction of valuable insights related to brand, product, marketing, and crisis management for our major client. Additionally, responsible for monitoring and providing training to new hires in utilizing the framework.
  • Generated monthly insights and recommendations for one of the nine primary markets of our leading client, collaborating with the team.
  • Assisted with new business pitches, presenting data analytics and visualization capabilities.

MRM/McCANN Erickson GmbH
Frankfurt am Main, Germany
Data Analyst
  • Implemented digitalization and streamlined data reporting processes utilizing looker studio, leading to significant enhancements in data accessibility and operational efficiency. Successfully achieved an impressive 60% reduction in ad-hoc data requests, optimizing overall data management and analysis.
  • Created weekly management reports summarizing sales and nameplate performance data. Established periodic reports to track and analyze seasonal changes, improving monthly target accuracy by 10%.
  • Analyzed live campaigns to predict user sentiment, simplifying the message for core audiences
Spark44 GmbH
Frankfurt am Main, Germany
Data Analyst
  • Developed and implemented a comprehensive social listening framework for fortune 500 clients and marketing agencies across various industries.
  • Led a team of four social media analysts, ensuring the accuracy, brevity, content, layout, language, and style of each deliverable before client submission.
  • Delivered impactful insights to primary clients, driving significant improvements in brand exposure, engagement, sentiment, and purchase intent while leading a team of social media analysts to ensure high-quality deliverables. This resulted in exceeding the client's expectations in 2015 and 2016 and led to yearly contractual renewals.
Linkfluence, a Meltwater Company
Shanghai, China
Scandic Sourcing
Shanghai, China
iQubator, a sister company of Scandic Sourcing
Shanghai, China
Data Analyst
Ad Technosys
New Delhi, India

Aus- und Weiterbildung

2007 ? 2011:

Electrical and Electronics Engineering

Bachelor

MGR Educational and Research Institute, Chennai, India

Kompetenzen

Top-Skills

Adobe Analytics Google Analytics Google Data Studio Sprinklr Google Docs MS Excel Radarly Looker Studio Power BI Power Query SEMrush Supermetrics JATO IHS Brandwatch

Produkte / Standards / Erfahrungen / Methoden

ETL
Data Formation and Processing
Quantitative and Qualitative Analysis
Data Analysis and Visualization
Project Management
Analytical with Proactive and Solution-oriented Strength
Excellent Verbal and Written Communication

PROFILE

  • Strong communication skills both internally and externally with stakeholders
  • Proficient in agile methodologies and skilled in project management for timely delivery
  • Strong analytical and problem-solving skills with a solution-oriented approach
  • Customer service orientation, delivering value and meeting client needs through actionable insights and effective communication


SOFTWARE

  • Excel and Google Spreadsheets 
  • Power Query 
  • Google and Adobe Analytics 
  • Google Big Query 
  • GCP 
  • Looker Studio 
  • Power BI 
  • Radarly, Brandwatch, and Sprinklr (Social listening tools) 
  • Native and Paid Analytics for Facebook, Instagram, Twitter, YouTube, and TikTok
  • Salesforce Analytics 
  • SQL (Beginner) 
  • SAP (Beginner) 
  • SEMrush 
  • Supermetrics 
  • PowerPoint
  • JIRA 
  • Geckoboard
  • GlobalWebIndex 
  • JATO 
  • IHS Markit - Automotive 
  • NCBS

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